The RonZ was originally developed for striped bass fishing on Cape Cod and used exclusively at first by commercial striped bass fisherman,. It quickly became their favorite head & tail soft bait. It's fish catching abilities were soon discovered by other local fishermen and a demand for the RonZ was created. The first RonZ became available in local bait & tackle shops in the early 90's and haven't stopped growing ever since

The RonZ is a engineered soft bait that was carefully designed from head to tail to look, act, feel and smell like the real deal. Intensively tested and proven on a variety of fish species both fresh and salt. It's fish catching ability is unmatched by any other. Only the finest hooks and plastics are used in the making of the RonZ. Excellence is our goal!

The RonZ Action tail has a life-like swimming motion that mimics a multitude of bait fish. There is no other tail that can present such a realistic silhouette and natural movement as the RonZ. The tail is infused with fish oil and enhanced with magic which has proven very helpful in catching fish, especially the larger cautious ones. There is no need to apply fish scents or be concerned about plastic smells.

100% USA Made